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Upholding Principles
At Kenari, we are committed to integrity in our impact on the planet and society. Ethical practices and transparency form the foundation of our approach, guiding every decision to align with our values of responsible creation. We believe that authenticity and collaboration are essential for real change, and we actively monitor our footprint, pioneer sustainable solutions, and support initiatives that embody our dedication to ethical fashion and positive global impact.
To meet the ethical challenges of our time and make a lasting contribution to a more responsible world, Kenari is dedicated to upholding integrity principles through its Lavender Ethos. Since many of Kenari’s activities rely on sustainable and transparent practices, maintaining these values is essential for the brand’s long-term positive impact. By embedding integrity at every level, the Lavender Ethos offers the opportunity to reshape our brand and the wider fashion industry.
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Kenari believes fostering responsibility and protecting integrity is a collective effort that can only thrive through open collaboration. For this reason, Kenari openly shares progress and ethical practices, encouraging internal teams and external partners to join our commitment to positive change. Kenari aims to contribute to meaningful, long-term benefits for society and the environment through the Lavender Ethos and in cl.
Violet Ethos Initiative
Kenari has launched the Lavender Ethos, focusing on ethical practices and transparency in fashion, which are central to our brand’s mission. In 2024, Kenari strengthened this commitment by introducing the Lavender Ethos Strategy, based on four key actions: uphold, innovate, support, and transform. Through these actions, the Lavender Ethos aims to set a new standard in fashion that champions accountability and social impact.
Wildlife Stewardship
At Kenari, we recognize the critical importance of protecting vulnerable ecosystems and wildlife. We are committed to supporting the preservation of penguins and their icy habitats, safeguarding bee populations that are essential to biodiversity, and addressing the dangers that high glass buildings pose to bird species. Through the Lavender Ethos, Kenari is implementing responsible standards, engaging in on-the-ground initiatives, and participating in collective actions to drive positive change. By focusing on these specific areas, we aim to make a meaningful impact on conservation efforts and promote sustainable practices across the fashion industry and beyond.
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